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亚历克斯·莱利对品牌不是特别着迷。他愿意使用廉价的手机，并认为自己能够抵挡得住名牌商品的强烈诱惑。但无数的消费者无法抵挡这种诱惑——那么，各品牌如何让你相信它们并购买它们的商品，甚至迷恋它们呢？在与名牌追逐者们——其中一名男士甚至拥有某公司生产的500 双运动鞋——见面后，莱利采访了市场领先品牌的创始人，揭开他们售出大量运动装、手机和快餐食品的秘诀和窍门。他们的方法适用于“亚历克斯”这一品牌吗？。90年代初，动画片《Ren & Stimpy》打破有线收视纪录，对那一代粉丝和艺术家来说也是试金石…… In the early 1990s, the animated show Ren & Stimpy broke cable ratings records and was a touchstone for a generation of fans and artists. Creator John Kricfalusi was celebrated as a visionary, but even though his personality suffused the show, dozens of artists and network executives were just as responsible for the show’s met...。